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Using an Internet Business Model
to Create an Online Presence
and Market Your Services
At first glance, an internet business model might seem quite different from traditional models. But, if you look at classic models, you will see that there are more similarities than differences. Without an online presence, you cannot compete in today’s world. The suggestions here should help you create that presence.
All models begin with your company’s services or capabilities and end with your target customer. When you were setting up your business, you decided what services or products you would offer. You decided how you would reach your customers, usually by choosing a location for a storefront. You looked at the traffic in the area and the neighborhood. You thought about visibility and how easily customers could reach your storefront. You looked at the cost of goods and decided on pricing. As time went by, you may have had to adjust your prices in order to compensate for increasing costs. You may have found revenue streams other than those directly related to goods and services. Now that you are ready to create an internet business model, your considerations are somewhat similar. You will need to decide: - Whether to sell online or use the website strictly for advertising
- If you want to allow customers to reach you by e-mail or require them to call in
- If your website will be used as a relationship building tool
- How you want your website to look and if you want to do it yourself or hire a professional
- Which hosting service is best for you
- How to drive business to your website (traffic building)
- How to reach your target customers
- If you want to create other revenue streams by allowing other companies to advertise on your website or becoming an affiliate
An internet business model for making online sales is more complicated than one meant strictly to advertise your products or services. Here are my suggestions for the decisions mentioned above:- Use the website to “sell” your services
- Allow your customers to reach you by e-mail or by phone
- Make use of a powerful viral email marketing campaign to reach current and potential customers
- With the software available today, you can easily build your own website for far less than a professional would charge
- SiteSell.com is an example of a hosting/web development service that provides the tools for building your own site, marketing assistance to reach your target audience and suggestions for driving customers to your website
Using your website as another stream of income, by allowing advertisements or becoming an affiliate marketer for products related to your service, just makes sense to most people. But, it is a personal choice. The internet business model outlined here can be adapted to fit any service. Why not get started today?
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